Odeon Case Study

A 20 year partnership innovating cinema ticketing

10 Squared have worked in partnership with Odeon Cinemas for over 20 years, initially developing the first Fast Ticket Machine for Leicester Square in 1996. As an early adopter of the latest technology and working closely with the creative team at 10 Squared, Odeon were pioneers, not just in cinema, but in the self-service industry.


By using the FTMs, customers can book and select seats for the latest releases or collect pre ordered tickets easily, reducing box office queues and freeing up staff to create a better customer experience.

Odeon, in collaboration with 10 Squared, is currently refreshing its entire UK estate of kiosks with a contemporary design featuring new technologies and added functionality.