Odeon Cinema Group are the largest cinema operator in Europe. They create inspiring entertainment experiences for every guest. Their purpose is to make movies better, more immersive, more memorable, more delicious and more seamless and are constantly investing to create the best cinema experience across Europe.
10 Squared have worked in partnership with Odeon Cinemas for over 20 years, initially developing the first Fast Ticket Machine/Ticket Kiosk for Leicester Square in 1996. As an early adopter of the latest technology and working closely with the creative team at 10 Squared, Odeon were pioneers, not just in cinema, but in the self-service industry.
The most recent challenge was to develop a next generation cinema ticket machine which could meet all the needs of the various brands across Europe. This roll out would need to support the change in software platform and to allow customers to purchase food and drinks alongside their tickets.
We designed a bespoke 32 inch kiosk with a slim and modern aesthetic that would suit the stylish environment Odeon were creating. The ticketing kiosk includes chip & pin, barcode scanning, ticket printing and a high powered PC. we have also manufactured a range of stands which allow each site to place the kiosks in the best possible position to attract the attention of their customers.
As all our products are design and manufactured in house we are able to make changes to the “standard” kiosk which allowed each territory to specify their own payment technologies and branding.
By using the kiosks, customers can book and select seats for the latest releases or collect pre ordered tickets easily. They can also order food and drink for collection. The uptake it using the kiosks at Odeon has greatly reduced box office queues and has freed up staff to create a better customer experience.
