The NEC Birmingham is the UK’s premier exhibition, meeting and events venue, in which are focusing to improve their offering to their visitors and clients alike. They are currently undergoing a digital transformation including regards to information, way finding, and advertising.
Through working with the prime contractor, 10 Squared has been working on the design and manufacture of a wide range of bespoke digital signage solutions, to be integrated into the venue. During the previous month, the first batch of digital signage was designed, manufactured, and installed to the customer’s delight!
Our signage, is great product when utilising a management system. For NEC Birmingham, thy can now utilise our signage to showcase digital advertisements and fantastically designed graphics. Likewise, in terms of way finding digital signage can easily provide users with information about the venue and their events – allowing the NEC to keep visitors informed as best as possible.
Alternatively, these digital displays can also have the potential to provide many other features. Our screen manufactures can utilise touch screen technology, audience measurement and even environmental monitoring, to make our signage as dynamic and efficient as possible.
What are the benefits of digital way finding?
Specifically for NEC Birmingham… digital and interactive way finding offers multiple advantages in comparison to traditional print based signage. These advantages include:
- Instantly updated locations.
- Animated directions.
- Updated local news & information.
- Audience analytics & measurement.
- Advertising space.
- The potential for additional revenue streams.
These are massively beneficial and can ultimately be very rewarding in both the short term and long term. Even allowing the opportunity to upgrade and encourage different technologies and features in the future!
Over the next coming weeks we’ll continue to roll out various solutions, both internally and externally, as the NEC Birmingham continues to install our signage and new digital solutions. We can’t wait to see where our products take the NEC’s digital evolution!