John Lewis Case Study

Bespoke interactive experience for iconic department store

Famous for their Christmas adverts John Lewis are an iconic chain of department stores with sites all across the UK. They engaged with 10 Squared to help deliver an omnichannel approach to their in-store sales.


Working closely with the John Lewis in-store design team, 10 Squared created a bespoke design for a range of browse and order points allowing different options for different departments and store layouts. It was critical the products fitted seamlessly into the stores existing shop fit solution and followed their recognisable branding.


The Browse & Order points allow customers to view a full range of products and sizes which may not be available in store, arrange home delivery and collection from store with the option to upgrade the units for self-service kiosk payment.