Walkers Case Study

“Tweet to Eat” Twitter activated vending from bus stops

As part of the walkers “Tweet to Eat” campaign 10 Squared were engaged by Clear Channel to design an interactive, twitter activated, digital crisp vending machine to be integrated into existing bus shelters on the TFL estate. The aim was to engage the public to vote for their favourite flavours in a fun and exciting way.


With the exception of the video content, 10 Squared developed and produced the full solution inclusive of innovative product delivery system, stock monitoring & alert, microprocessor control system, public twitter feed integration, environmentally controlled sunlight readable screen and selective video content initialisation.


This complex and innovative solution led the way for further brand led interactive experiences in public spaces including work with Three Mobile, Oreo, EE and Cancer Research UK.