digital signage

How to use Digital Kiosks for Advertising in Retail

Digital kiosks have a wide range of applications within the retail sector. From queue management to digital signage and maps, they’re essential for any modern store, café, restaurant, and shopping centre. But the most important application by far is for advertising.

Advertising kiosks can:

  • Promote new products and deals
  • Bring in new customers and retain existing ones
  • Collect valuable feedback
  • Support staff
  • Make your store look more modern

Why is Advertising Important in Retail?

Catching the eye of potential customers is the best way to boost sales. The right ad in the right place can entice a customer into a store, and that’s halfway to a sale.

If shoppers aren’t aware of the products they might want, they leave empty-handed and disappointed.

It’s the same for deals and discounts. If only staff know about them and are too busy to advertise alongside their other tasks, the promotion won’t be successful.

Traditional advertising such as flyers, posters, and banners still work to a degree, but they’re outdated these days. If you pride yourself in staying modern, your advertising shouldn’t let the side down.

The Best Digital Kiosks for Advertising

Digital retail kiosks are far more versatile than traditional advertising. Not only do they remove expensive printing and copying costs, but they work perfectly time and time again.

Advertising kiosks can be updated with new ads and promotions regularly and can change between multiple ads and images throughout the workday. This is especially useful for seasonal promotions, with Christmas, Valentine’s Day, and Halloween decorations being added to the display to match the time of year.

Our most popular advertising kiosks have a ‘totem’ design. These are tall, with multiple screens connected together. They have a bold display that catches the eye of shoppers from a long distance away but is also easy to glance at as they pass close by. Despite the height, they have a small footprint, making them easy to set up in shops in limited space.

Rear-projection screens are also a common way to advertise digitally. These are usually wall-mounted and placed around large open areas in shopping centres. Smaller versions can be used in stores, cafes, etc. but other kiosks are often a better choice for those spaces.

Using Digital Kiosks for Targeted Advertising

Understanding your target demographic is a crucial element of retail. If you want to attract a certain type of customer, you need to advertise with them in mind.

Digital retail kiosks not only give you more options with the ads you show, changing them regularly to advertise new deals and product releases, but also can collect valuable feedback data from your customers.

Interactive Advertising Kiosks

Interactivity is what really makes digital signage better than traditional advertising. When shoppers are able to interact directly with ads, they have access to more information and have a more memorable experience overall.

Digital kiosks in retail can contain catalogues. This allows customers to view all products without needing to find them in store. They can also check stock levels, see upcoming products, and even place orders when they find what they want.

When interacting with kiosks, shoppers can be presented with ads and deals that give them limited time discounts or information. This gives them a sense of exclusivity, which in turn makes them more likely to buy or visit again in the future.

Finally, interactive kiosks can collect feedback from shoppers. This can be:

  • A survey about their experience that day
  • Asking for their opinion on new products
  • Comments about what changes they’d like to see

By collecting this valuable information from your customers, you can build the future of your store around them, guaranteeing satisfaction when the changes are made. Even if the reviews aren’t from your target demographic, you can use their thoughts to target other demographics as your business grows.

How Advertising Kiosks help Staff

Your team is the backbone of your business. By supporting them, you can in turn support your customers and create a better overall shopping experience.

In such a fast-paced retail environment, your staff are often rushed off their feet trying to get everything done before closing time. This can mean that they have less time to directly interact with customers. Even when they can stop to answer questions and help them, their lack of time can lead to unsatisfactory service.

Interactive kiosks can give shoppers the help and information they need, removing the added pressure from staff members if they aren’t able to stop and chat.

How Digital Kiosks can Modernise Retail

Digital transformation is a phrase a lot of businesses can’t afford to ignore. With so much new technology available for retail companies, it can be easy to fall behind your ambitious competitors.

You can make your store more modern using the right advertising kiosks. These screens look much more advanced than posters and flyers, especially if they’re interactive too.

If you are passionate about being on the cutting edge of the retail sector, digital kiosks are the way forward.

Why Choose 10 Squared?

We’ve been providing digital kiosks for retail for over two decades. As the retail world has evolved, so have we, adapting to changes so we can always provide the best products for shops, cafes, restaurants, and shopping centres.

We help you to transform your business and encourage growth by bringing in new customers, supporting your staff, and improving the overall shopping experience.

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