Our digital wayfinding kiosks are some of the most useful and advanced machines we provide. They have a wide range of applications, from airports to universities, and are easy for anyone to use.
So to give them some time in the spotlight today we’ll talk about the benefits of wayfinding kiosks and explain how your business can make the most of them.
What is Digital Wayfinding?
Digital wayfinding refers to digital screens that are used to help people find their way around large buildings, campuses, or even city streets. These can be in the form of digital signage, which are small, compact screens that can be changed whenever necessary, and save the need for vinyl signs.
Digital wayfinding kiosks, on the other hand, are much more advanced, and give business owners an excellent way to support visitors, clients, customers, and the general public as they find their way around. They include interactive maps and accurate directions for users.
Where can Digital Wayfinding be Used?
If your place of work is a warren of corridors, all leading to different areas with their own purposes, digital wayfinding is very important. This is most common in hospitals, as every ward is unique and people need to find the correct one quickly if they’re visiting people or have a medical appointment to go to. Not having to provide directions takes additional pressure off your receptionists and other staff members as well.
In a similar vein, university and school campuses can benefit a lot from digital wayfinding. We all remember the stress of finding your classes at the start of the school year. When students can find their way around more easily, sometimes at the tap of a screen, that stress is minimized, and they can focus their energy on learning and socialising.
If you have a large office, one that’s just for your team or one you share with other businesses, digital wayfinding can also be handy. One of the main benefits of digital signage is that the display can be programmed to suit you. Adding your business name, company logo, and any other necessary details, all in your brand’s colour scheme, allows visitors to find you at a glance, and you can stand out from the other businesses that share your premises. If they are still using physical signs, this can help you look more modern too.
Digital Wayfinding for Travel and Transportation
When you’re traveling, it’s even more important to know where you are and where you need to be. In airports, subways, bus stations, and more, digital wayfinding make it a breeze to keep moving towards your destination. Imagine how difficult it would be if, the next time you go to your local train station, there were no screens telling you when the train you need will arrive, or the platform it would arrive at. Well, those screens are a form of digital wayfinding and have been essential for travelers for a long time now.
A more recent addition to train and bus stations, as well as airports, are information kiosks. These allow you to check the details of your train and are often also payment kiosks so you can purchase your ticket then and there.
And if your final destination is a large hotel, you may find more digital kiosks to help you with checking in and finding your room once everything is in order.
It isn’t just long-distance travel that digital wayfinding is revolutionising. In smart cities, digital kiosks containing interactive maps and tourist information, in multiple languages, are being integrated on busiest streets. As well as guidance, these can also be used to advertise local businesses, giving the entire community a boost.
All of our kiosks are designed with accessibility in mind, and this is especially true for our wayfinding machines. A clear screen with large font that also uses as much visual language as possible to prevent confusion makes them perfect for tourists and anyone with a visual impairment or reading difficulty.
Choosing the Right Wayfinding Solutions
So, now we’ve at least scratched the surface of where you can use wayfinding kiosks and signage, but we still need to help you decide what to invest in.
Digital wayfinding can be split into two major categories.
The first, as we’ve mentioned, is digital wayfinding signage. This is the easiest solution for businesses, as they’re quick to install and replace existing signage so minimal planning is needed. If wall-mounted, they also take up 0 floor space, ideal for narrow hallways with a lot of daily foot traffic.
The second option is sometimes trickier to integrate, but the benefits are immediate. Our digital wayfinding kiosks are touchscreen operated, allowing for full interactivity alongside clear displays for those that only need a quick hint or reminder of the department/ward/area they’re in.
These can be fully customised to suit your company brand and set up in the lobby or reception area of your building so that you great visitors with a sleek, modern piece of digital advertising that also has multiple wayfinding uses.
The best way to optimise wayfinding is by using both digital signage and digital wayfinding kiosks. They work well together, the larger machines providing a more detailed overview of the premises, and the signage helping visitors along the way.
Wayfinding Kiosk Installation and Maintenance
Our wayfinding kiosks have a small footprint so that they take up as little space as possible. However, it’s still important to install them in the right place, so that they’re as beneficial as they can be. If they’re tucked away in a corner, they can be easily missed or won’t catch the eyes of your visitors.
Before we design your bespoke digital kiosks, we conduct a thorough assessment of your workspace. This enables us to create kiosks that best suit your application and can advise you on where they will be most effective. The installation process itself is quick, even for multiple machines, so your new wayfinding kiosks will be up and running almost immediately.
We don’t provide off-the-shelf solutions, everything we produce is designed with your business in mind. If you’re looking for a way to improve wayfinding within your business, look no further than our digital wayfinding signage and interactive kiosks.
